Property Features
Description
Why Listing Descriptions Matter
When a potential buyer lands on your property listing, they will immediately do two things: review the images, and read the property description. That's why having an engaging and well-written listing description is just as critical as having great photos. Let's dive into how to write creative property descriptions.
Writing creative property descriptions
The quickest way to improve your property descriptions is to study successful examples from the market. In this article we've analyzed listings across major US cities to bring you the best (and worst) real estate description examples, but lets start with the basics.
In this article you will learn about the following:
- How to write creative property descriptions
- Luxury Property Description Examples
- Single Family Home Description Examples
- Rental Property Description Examples
- Vacant Land Description Examples
- Business Description Examples
- Common Description Mistakes to Avoid
- AI tools that write property descriptions
1. Start with a Strong Hook
Your opening line needs to grab attention immediately. Focus on the property's most compelling feature - whether it's the location, a stunning view, or recent renovations. This is your chance to make readers want to learn more.
✓ Good Example:
"Perched on the highest point of Pacific Heights, this architectural masterpiece commands breathtaking bay views from every room."
✗ Poor Example:
"Nice house for sale in good area with views."
